Digital Marketing Manager

Full-time. Flexible working hours.

Job description

As a Digital Marketing Manager, you’ll be responsible for creating and executing digital marketing strategies that enhance our online presence, drive engagement, and contribute to our overall growth.

Your efforts will directly impact our brand visibility, lead generation, and customer retention.

Key Responsibilities:

Digital Marketing Strategies:

Develop comprehensive digital marketing strategies that align with business objectives and target audience.
Execute marketing activities across SEO, SEM, social media, email marketing, and display advertising with the help of team.

Campaign Management:

Plan, execute, and optimize digital campaigns to drive traffic, generate leads, and increase brand awareness.

Content Creation and Management:

Collaborate with content creators to produce high-quality content for blogs, social media, and other digital platforms.
Develop a content strategy that aligns with marketing goals and engages the target audience at various stages of the customer journey.

Analytics and Optimization:

Monitor and analyze campaign performance using tools like Google Analytics and inbuilt analytics dashboards.
Use performance data to make informed decisions and optimize campaigns for better ROI.

SEO and SEM Management:

Implement and manage SEO strategies to improve organic search rankings and drive website traffic.
Manage and optimize SEM campaigns to drive paid search traffic and increase conversions.

Social Media Management:

Oversee social media profiles, engage with followers, and manage paid social media campaigns.
Develop strategies to increase social media engagement and build a loyal online community.

Email Marketing:

Create and execute email marketing campaigns to nurture leads and engage with customers.
Use segmentation and personalization techniques to improve email campaign effectiveness.

Market Research and Insights:

Conduct research to understand market trends, competitor activities, and customer behavior.
Gather and analyze customer feedback to inform marketing strategies and improve campaign effectiveness.

Budget and Resource Management:

Manage digital marketing budgets, ensuring cost-effective use of resources and maximizing ROI.
Coordinate with internal teams and external partners to manage marketing resources efficiently.

Required Skills and Qualifications:

Proven experience in digital marketing, with a strong understanding of planning and execution of various marketing channels and initiatives.
Excellent communication and presentation skills, with the ability to convey complex ideas simply and effectively. Strong analytical skills and data-driven mindset.
Proficient in project management tools, analytics tools, Google Sheets, Google Docs, AI tools, CRM, and automation/scheduling tools.
Strong strategic thinking, leadership skills, and the ability to multitask and manage cross-functional projects.
Ability to work collaboratively with internal teams and stakeholders to ensure seamless integration and support.
Understanding of various marketing channels – emails, social media, SEO, paid ads, etc

Must-Have Qualities:

Strategic Thinking: Ability to develop and execute strong marketing strategies with a keen understanding of products and market needs
Data-driven: Proficient in using data to drive decisions and measure marketing effectiveness
Multitasking: Capable of managing multiple projects and initiatives simultaneously across various functions.
Leadership: Exceptional leadership skills with the ability to communicate and collaborate effectively with cross-functional teams.

Good-to-Have Qualities:

Experience with WordPress will be a significant advantage.
Understanding the needs and pain points of web designers will make you a strong match.

KPI's for Success:

Growth in product revenue over time.
Traffic growth on the product website.
Number of leads generated.

Some of our Products:

You will contribute to products that are trusted by millions worldwide, making a significant impact. Below are some of our flagship products:

Astra: A versatile and lightweight WordPress theme trusted by millions for its speed, flexibility, and customization options.
Spectra: A website builder for WordPress based on the Block Editor, empowering users to create stunning websites with ease using blocks and templates.
Starter Templates: A collection of professionally designed website templates for various niches, compatible with WordPress and Astra theme.
ZipWP: An AI-powered website builder for WordPress, enabling users to create websites quickly and effortlessly through intuitive drag-and-drop functionality.
SureCart: An e-commerce solution for WordPress, offering a seamless shopping experience with features like product management, checkout customization, and payment gateways.
SureTriggers: An automation and integration platform that streamlines workflows by automating repetitive tasks and connecting different software applications seamlessly.
LatePoint: A modern and intuitive appointment booking system for WordPress, empowering businesses to manage appointments, bookings, and scheduling effortlessly.
SureMembers: A membership site solution for WordPress, allowing users to create and manage membership levels, subscriptions, and content access with ease.
CartFlows: A sales funnel builder for WordPress, helping users create high-converting sales funnels with features like one-click upsells, order bumps, and checkout customization.
Presto Player: A feature-rich video player plugin for WordPress, offering advanced customization options, video analytics, and seamless integration with popular video hosting platforms.

Who are we?

We are a team of designers, developers, and marketers.

As one of the most successful WordPress product companies globally, we have built an exciting place to work. We’re revolutionizing how people create websites and save money, time, and stress and empower web professionals to make beautiful websites faster than ever.

Our talented team creates products that help web professionals improve and simplify their lives. Our diverse group of individuals from all over the world ( India, US, UK, Philippines, Indonesia, Serbia, Romania, and more) work with a shared passion for product development and creating an outstanding user experience. Join a team of smart, ambitious, driven people who value open communication and processes. 🌍

What do we offer you?

We believe in working closely and bringing the best out in each other. We’re a fun, supportive, and creative group of individuals. We’ll offer you:

Competitive pay. 💸
Work from anywhere.
The opportunity to learn and grow in a fast-growing team.
We don’t micro-manage. Manage your own time as you see fit 💁
Flexible work environment – We believe that people work best when they have the freedom to work from wherever they choose. We don’t care where you are so long as you get the work done.
Fun atmosphere – let your hair down now and then.
Challenging tasks – Equip yourself by tackling new challenges.
Limitless ability to grow within the company. Many of our employees have been with us for more than 5 years and continue to grow and learn along with us.
Learn something new every day – Grow your career with bright possibilities
Fitness Motivators – Join our #FitSharks cult to be a part of a journey to boost your fitness. 💪

Sounds like a good fit?

Want to apply for this position? Just fill in the form on this page. We look forward to hearing from you!

The hiring process

Fill up the form on this page
A couple of quick emails and voice call with HR
A technical assignment
Interview with the Hiring Team
A formal job offer

We look forward to hearing from you!