Product Marketing Manager

Full-time. Flexible working hours.

Job description

As a Product Marketing Manager, you will be at the forefront of driving product growth.

Your role will involve conducting market research, managing marketing initiatives, and achieving target results.

You will play a pivotal role in shaping and executing our marketing strategies and setting up processes and systems to achieve business objectives.

Key Responsibilities:

Market Research and Strategy Development

Identify market trends, customer needs, and the competitive landscape. Analyze competitors’ products, positioning, and successful tactics to develop strategic insights.
Develop and maintain a backlog of marketing initiatives and tasks, including comprehensive go-to-market strategies and plans for product launches.

Product Positioning and Messaging

Develop compelling value propositions that highlight product benefits.
Establish messaging frameworks to ensure consistent communication across all marketing channels.

Integrated Marketing Campaigns

Develop and implement multi-channel marketing campaigns (digital, social, email), including SEM, display ads, and paid social media. Create and distribute high-quality content aligned with campaign goals.
Track KPIs, conduct performance analysis, and adjust strategies based on data insights. Utilize A/B testing and data visualization for campaign optimization.

Customer Insights and Sales Enablement

Conduct surveys, interviews, and focus groups to understand customer needs. Develop detailed buyer personas to guide marketing strategies.
Create sales materials (brochures, presentations) and provide training to help sales teams effectively communicate product benefits.

Cross-Functional Collaboration and Communication

Work closely with product, sales, and other marketing teams to ensure alignment. Facilitate clear and effective communication between departments and with stakeholders.
Engage with internal and external stakeholders, communicating the marketing roadmap and progress.

Process, Systems, and Team Management

Implement processes, playbooks, and OKRs to streamline marketing efforts. Oversee project management, including timelines, budgets, and resource allocation.
Recruit and manage a high-performing marketing team. Provide training and development opportunities to enhance team skills.

Digital Marketing Expertise and Execution

Optimize content for search engines and manage search engine marketing campaigns.
Develop and execute content marketing and social media strategies, including content creation and scheduling.

Reporting and Performance Analysis

Measure and analyze key performance indicators. Prepare reports, provide actionable insights, and make recommendations for future campaigns.

Required Skills and Qualifications:

Proven experience in product marketing, with a strong understanding of market research, competitor analysis, and strategic planning.
Excellent communication and presentation skills, with the ability to convey complex ideas simply and effectively. Strong analytical skills and data-driven mindset.
Proficient in project management tools, analytics tools, Google Sheets, Google Docs, AI tools, CRM, and automation/scheduling tools.
Strong marketing angles and strategic thinking, leadership skills, and the ability to multitask and manage cross-functional projects.
Ability to work collaboratively with internal teams and stakeholders to ensure seamless integration and support.
Understanding of various marketing channels – emails, social media, SEO, etc

Must-Have Qualities:

Strategic Thinking: Ability to develop and execute strong marketing strategies with a keen understanding of products and market needs
Data-driven: Proficient in using data to drive decisions and measure marketing effectiveness
Multitasking: Capable of managing multiple projects and initiatives simultaneously across various functions.
Leadership: Exceptional leadership skills with the ability to communicate and collaborate effectively with cross-functional teams.

Good-to-Have Qualities:

Experience with WordPress will be a significant advantage.
Understanding the needs and pain points of web designers will make you a strong match.

KPIs for Success:

Growth in product revenue over time
Traffic growth on the product website
Number of leads generated

Some of our Products:

You will contribute to products that are trusted by millions worldwide, making a significant impact. Below are some of our flagship products:

Astra: A versatile and lightweight WordPress theme trusted by millions for its speed, flexibility, and customization options.
Spectra: A website builder for WordPress based on the Block Editor, empowering users to create stunning websites with ease using blocks and templates.
Starter Templates: A collection of professionally designed website templates for various niches, compatible with WordPress and Astra theme.
ZipWP: An AI-powered website builder for WordPress, enabling users to create websites quickly and effortlessly through intuitive drag-and-drop functionality.
SureCart: An e-commerce solution for WordPress, offering a seamless shopping experience with features like product management, checkout customization, and payment gateways.
SureTriggers: An automation and integration platform that streamlines workflows by automating repetitive tasks and connecting different software applications seamlessly.
LatePoint: A modern and intuitive appointment booking system for WordPress, empowering businesses to manage appointments, bookings, and scheduling effortlessly.
SureMembers: A membership site solution for WordPress, allowing users to create and manage membership levels, subscriptions, and content access with ease.
CartFlows: A sales funnel builder for WordPress, helping users create high-converting sales funnels with features like one-click upsells, order bumps, and checkout customization.
Presto Player: A feature-rich video player plugin for WordPress, offering advanced customization options, video analytics, and seamless integration with popular video hosting platforms.

Who are we?

We are a team of designers, developers, and marketers.

As one of the most successful WordPress product companies globally, we have built an exciting place to work. We’re revolutionizing how people create websites and save money, time, and stress and empower web professionals to make beautiful websites faster than ever.

Our talented team creates products that help web professionals improve and simplify their lives. Our diverse group of individuals from all over the world ( India, US, UK, Philippines, Indonesia, Serbia, Romania, and more) work with a shared passion for product development and creating an outstanding user experience. Join a team of smart, ambitious, driven people who value open communication and processes. 🌍

What do we offer you?

We believe in working closely and bringing the best out in each other. We’re a fun, supportive, and creative group of individuals. We’ll offer you:

Competitive pay. 💸
Work from anywhere.
The opportunity to learn and grow in a fast-growing team.
We don’t micro-manage. Manage your own time as you see fit 💁
Flexible work environment – We believe that people work best when they have the freedom to work from wherever they choose. We don’t care where you are so long as you get the work done.
Fun atmosphere – let your hair down now and then.
Challenging tasks – Equip yourself by tackling new challenges.
Limitless ability to grow within the company. Many of our employees have been with us for more than 5 years and continue to grow and learn along with us.
Learn something new every day – Grow your career with bright possibilities
Fitness Motivators – Join our #FitSharks cult to be a part of a journey to boost your fitness. 💪

Sounds like a good fit?

Want to apply for this position? Just fill in the form on this page. We look forward to hearing from you!

The hiring process

Fill up the form on this page
A couple of quick emails and voice call with HR
A technical assignment
Interview with the Hiring Team
A formal job offer

We look forward to hearing from you!